Designing the Perfect Investor-Raise Money for your Startup

Raising Capital in a Down Economy - Designing the Perfect Investor

How to Succeed even in a Downturn! | taught by Nicole Toomey Davis
Buy $649.00
Nicole Toomey Davis
Nicole Toomey Davis
President & CEO and co-Founder, Enclavix, LLC, Creator of AI-Powered VentureWrench Startup Coaching Community, Private Company Board Member, Serial Entrepreneur, Innovator, Capital Coach, Successful Fundraiser

About the Instructor

Nicole Toomey Davis is President & CEO of Enclavix, LLC, creators of the VentureWrench Coaching Community and the VentureWrench Library found at, a free online application that uses artificial intelligence to identify  and organize the most useful resources for entrepreneurs. 

Ms. Davis is a serial entrepreneur who has raised millions of dollars from angel and VC investors as well as over $1.2 million in funding from the National Science Foundation (NSF) SBIR program.  She has mentored hundreds of entrepreneurs and spent 6 years running a grant funding program for the State of Utah to help bring to market some of the state's most advanced technologies. Ms. Davis blogs at

Each VentureWrench course is designed to help entrepreneurs strengthen their business and get the capital they need to succeed!  

Ms. Davis holds a BS in Electrical Engineering from Brigham Young University and an MBA from the Stanford Graduate School of Business. She is a published author, with both textbook contributions and press articles to her credit, and is frequently called upon to speak at industry events and has been recognized by her peers with many industry awards.  

Introducing our newest VentureWrench course - Raising Capital in a Down Economy! 

Things have changed dramatically since the pandemic arrived in early 2020. The public equity markets plunged and continue to gyrate.  The "end date" of the economic lockdown is unknown, but the pattern of startup investor behavior is pretty well understood by those of us who've skiied the market avalanche before.

Importantly these changes in investor behavior may last 2 to 3 years!

I created this new course, Raising Capital in a Down Economy, building on our unique philosophy of "Designing the Perfect Investor", and adding the latest information on what's happening in venture capital to help you better navigate today's challenges in securing capital for your venture.

This course includes all of the content of our flagship course - Designing the Perfect Investor, as well as additional custom content specifically related to the ways things are different in a down or declining economy, and techniques and strategies to help improve your success!

The purpose of this course is to educate and support you, to help you navigate a funding environment which has become, and we should expect to stay, increasingly treacherous!

The Core Objectives are to help you:

  • understand how investors work
  • understand the background information needed to be ready to raise capital
  • understand how to develop compelling tools needed to be prepared to approach investors.  

Finally, you will understand how to Design the Perfect Investor for your business, your stage and your industry, and then how to search for, and find, those “perfect investors".

Only you, the entrepreneur and your team can properly prepare yourself and put these ideas and philosophy to work, but if you put what you learn here to work, you will be better prepared for the negotiation of your lifetime - raising money from investors!

Course Contents

20 Videos
5 Texts
24 PDFs
4.0 hrs

Course Curriculum

Chapter 2 - How This Course can Help you Raise Money for your Startup
Chapter 7 Understanding What Drives Angel Investors
Chapter 8 How Venture Capital Firms Work
Chapter 10 Explain Yourself - Overview of Tools of the Trade
Chapter 12 Tools of the Trade - Elevate your Elevator Pitch!
Chapter 13 Tools of the Trade - Execute an Amazing Executive Summary
Chapter 15 Finessing Your Financials
Chapter 17 Getting to Yes! from Investors
Chapter 18 Take More Money Than You Think You Need and Other PItfalls
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